Freedom Project

It’s not often you get the chance to remake one of the world’s most iconic music videos. But a while back I worked alongside director Harry Hall to remake George Michael’s Freedom 90 music video for a younger audience. Commissioned by Sony Music it features a cast of survivors that have overcome everything from bullying, life-changing injury and childhood neglect to homophobia and transphobia. Unlike the original video which featured the super models of it’s day, this one features true superheroes. It’s just been released to celebrate the 30th anniversary of Freedom 90.

Somewhere only we know

I like to think that this campaign film I produced for Jeremy Corbyn and the Labour Party with Director Josh Cole in the run up to the 2017 general election contributed to the Labour Party’s increase in vote share. It was shot across Britain between February and June 2017. Many thanks to the artists Lily Allen and Keane for the use of the awesome track.

Dance like nobody is watching

Creating advertising that features real people in creative ways is at the forefront of modern advertising. I produced the much talked about Food Dancing campaign for Sainsburys and the advertising agency Wieden and Kennedy. It will be splashed across billboards, TV and in stores from January to April 2017.


In 2016 I produced this Manifesto Film for the relaunch of the BBC Asian Network which has been broadcast extensively across BBC prime-time TV

BBC Asian Network from Josh Cole on Vimeo.

In 2015 In produced this stills shoot in secluded mansion up in the Hollywood hills for the most recognised brand on the planet.